Founder and CEO at T-Service
Svetlana Svetova is a founder and director of the T-Service company — the only SDL Trados authorized reseller in Russia and 12 more countries. Last few years the T-Service company has been awarded as the SDL Approved Reseller of the Year due to its high level of sales, customer support, and implementation solutions. Svetlana takes part in many translation and localization events, often as a speaker. She is one of the organizers of Saint Petersburg’s Translation Club. Svetlana holds a linguistic degree and her current interest is PEMT.
At UTIC-2016, Svetlana is a moderator of the track “Translation Technologies and Localization”.
Unlost, or Survivors
This year, UTIC will be held in a non-conventional format, which calls for non-conventional ideas and approaches. After a brain storm, we have arrived at an island. Or rather at a decision to offer one of the sessions as a reality show unfolding on an imaginary island.
The past two years have been tough for us. Seasoned professionals are concerned about shrinking markets, machine translation that is getting smarter by the day, and the daring younger generation who seem to be close on their/our heels. The daring young linguists, in their turn, feel that it’s hard to compete with more experienced colleagues who have been around for more than a dozen years.
The desire we all share is to survive, to stay afloat, and to save our ships from sinking to the bottom of the stormy seas.
This is what the show is about. We are going to stand up to the threats and challenges facing us and work out strategies to survive and prosper in this dangerous world.
Welcome to our session! It’s going to be hot. And we will survive!
Moderators: Tetyana Struk and Joseph Kovalov
Experts: Oleg Rudavin and Svetlana Svetova
The participants: all or you
The public: the lot of you